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Welcome to


by amari hollis & brenda ingargiola

brand strategy  +  media  |  women & girls + sports

provide women and girls with the Xtra Points to see herself in sports with our high quality game day and media day photo & videography

grow our ecosystem of creatives and brands with a passion for highlighting women & girls in sports

support athletes, teams, leagues, and sports brands along their brand development, strategic partnership, and fundraising journeys​

Proud Wix Partner

#theXPbrand has leveraged Wix technology for clients since 2014

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Wix helps #theXPbrand empower athletes, sports teams, leagues, and brands through design, data and analytics, and tools for managing everything, and everyone.  From their complete e-commerce and customer relationship management tools, ads and social media integrations, automations, and so much more, Wix's tools and support allow us to help clients scale more efficiently and effectively.

We've Got Xtra Points For Everyone

  • Parents hire us to photograph their kids games and consult them on using content as a recruiting tool.

  • Teams hire us to build their websites, produce their media day, and cultivate creative fundraising campaigns.

  • Athletes hire us to film their workouts & games, and help them build their brands.

  • Leagues hire us to build their websites and develop brand strategy. 

  • Brands hire us to produce marketing campaigns with female athletes to represent their brand.

#theXPbrand Team Amari Hollis Brenda Ingargiola Bernard Williams

America Has A Problem.

Solution Based Creativity

The disparity in quantity and quality for media highlighting girls and women in sport may not be a secret, but it is a problem. As athletes ourselves, we know all too well the absolute joy of seeing photos and highlight videos of ourselves in competition, as well as the disappointment of seeing none.

Showing up at women's amateur sporting events with cameras in tow to shoot images and gift them to the athletes is how #theXPbrand was born over 10 years ago. 


Today we are developing an ecosystem of creatives, athletes, and sports brands with a passion for highlighting and supporting women and girls in sports. 

How can we help you?

  • Sports Photography 

  • Sports Videography

  • Social Media Content Production

  • Athlete Brand Development

  • Custom Websites

  • Fundraising Campaign Strategy

  • Sports Brand Development Strategy

  • Brand Partnership Strategy

  • Media Day Production

#theXPbrand for women and girls in sports

If a picture is worth a thousand words,
and a video is worth 1.8 million words per minute,
let's give them your brand to talk about! 

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